We are constantly asking questions like: Is this vaccine effective in preventing the flu? Is this medication effective in treating COVID-19? Does this substance cause cancer? Clinical practice is grounded in scientific data and research findings. For medicine to evolve, the scientific community continuously asks relevant questions and conducts studies to answer them.1 […]
How to cite this article: KACHI Science and Communication. Rare Diseases: What Are Their Peculiarities for Pharmaceutical Marketing? KACHI Scientific Communication and Pharmaceutical Marketing [Internet]. 2025. Available at: https://kachi.com.br/blog-conteudo-cientifico-doenca-rara/ Contextualization of Rare Diseases In 2025, the World Health Organization (WHO) classified rare diseases as “a global health priority for equity and inclusion” and reinforced […]
In May 2024, the biotechnology world was once again transformed with the release of AlphaFold 3, developed by Google DeepMind and Isomorphic Labs. This new artificial intelligence (AI) model promises to revolutionize biomolecular research and drug development, significantly expanding the capabilities of its previous versions.1,2 What Is AlphaFold 3? AlphaFold 3 is an […]
Scientific communication is undergoing constant transformation—and professionals in pharmaceutical and healthcare marketing need to evolve with it. Staying ahead means adopting more engaging language, embracing innovative tools, and continuously measuring impact.1 Even before the COVID-19 pandemic, healthcare professionals and patients were already changing how they accessed and consumed information. The pandemic accelerated this shift, driving […]
At the forefront of innovation, the healthcare industry—particularly the pharmaceutical sector—constantly faces the challenge of communicating complex information in a clear and effective way. In this context, infographics have emerged as a powerful tool, transforming complex data into easy-to-understand visuals that enhance comprehension and retention of critical information.1 For medical and marketing professionals alike, infographics […]